Member Article

Good.Co appoints Roaring Mouse for transatlantic app launch

Sheffield-based communication consultancy Roaring Mouse has been appointed by San Francisco-based technology company Good.Co, Inc. to launch its workplace personality profiling application in the UK.

The free application, which attracted more than 120,000 users while still in beta testing, uses psychometric analysis to identify people’s personal workplace traits, understand their fit with peers and find the most compatible employers.

Roaring Mouse will implement an integrated PR and social media campaign to drive adoption of Good.Co’s iOS and Android applications amongst students and young professionals, alongside activities schooling employers about the benefits of measuring cultural fit when recruiting.

Roaring Mouse’s account team will be led by managing director James Taylor and work closely with Resound Marketing, the New York agency handling PR for Good.Co in North America.

Announcing the deal Samar Birwadker, CEO of Good.Co, Inc., said that he was “deeply impressed by Roaring Mouse’s experience, strategic approach and the creativity of the ideas it put forward to help turbo-charge adoption” of Good.Co’s application amongst students, young professionals and businesses.

This was posted in Bdaily's Members' News section by James Taylor .