Partner Article

Creative post card printing and design

When the writer Theodore Hook sent the first postcard back in 1840 he would have been oblivious to the advertising phenonium he had created which is still very much alive today.

The humble postcard has over the years become an iconic marketing tool far removed from Mr Hook’s day and indeed the stereotypical image of seaside caricature.

The diversity of 21st century marketing relies upon a theatre of creative and manufacturing industries to deliver a projects strategic goals. Mediums such as voice, email, social media, design (graphic and web based) and of course printing must be called upon or at least explored to deliver a clear and consistent message.

Brand awareness is the key aim of any strategic marketing campaign, the elevation of a product or service in the consumer’s minds eye if you will. Consistency is paramount in achieving this goal across all media but none is more critical than printing.

Inclusion of a printed postcard (or flyer as they are sometimes called today) in any promotional campaign is a powerful yet established means of reaching a target audience. History has indeed proven the effectiveness of the humble postcard for delivering any kind of message whether personal or corporate, in short tradition works!

Conventional marketing techniques deliver your message in a personal yet symbolic way. The temptation to resist reading a beautifully designed and printed postcard is far greater than the ease in which we may miss a post on Twitter or delete an email considered to be unsolicited.

In closing it must be said that postcard printing and design is still as valid today as historically it always has been. Print is here to stay and long may it reign the seas of media we have before us on our journey into promotional excellence.

This was posted in Bdaily's Members' News section by printstar .