Whitley Bay boutique retailers say food and drink demand is on the rise

A husband and wife retailing team say demand for their internationally sourced food and drink ranges, sold out of their Whitley Bar shop, has “surged.”

Jade and Will Skeel, who own Boda Home on Whitley Road, are celebrating their 2nd year in business this month - and say demand for their food and drink ranges has increased by as much as 25%.

The pair have invested in a new e-commerce site as well as full-time marketing and SEO team to promote their products.

Co-owner, Jade Skeels, said: “We have seen a solid increase in our online sales and we’re always looking to add new and exciting home and lifestyle products to fuel our customer’s imagination and expectations.

“Boda Home takes alternative approach to what people can buy for their homes traditionally and we encourage people to put their own stamp on their homes and be confident with their identities. Life’s too short for beige, we like to add bit of fun and colour to people’s surroundings at a fair price.

“Boda also reflects the growing trend of diversity in people’s food tastes and cooking habits as well as the drink we consume in a modern world. People want to try new things, and we have a vast array of high quality ingredients, food and drink to whet the appetite.”

The Skeels, who started from humble beginnings selling its goods at North East based markets, are looking forward to a busy summer as world cup fans and families take to the garden to enjoy some rare British sunshine.

Will Skeels, added: “Boda Home isn’t just about one section or one product, we’ve thought about the home as a concept and from food to drink and home improvements, we have it covered. We have a relaxed atmosphere and don’t take ourselves too seriously.

“We have taste days and happily encourage our customers to join in. Their input and opinions are very important. People of all ages and backgrounds visit out store in Whitley Bay.”

As part of its commitment to engage with its customers, Boda Home will host an in-store rum and reggae day on Saturday 21stJune in support of World Music Day.

The company also organises weekly beer and food tasting sessions so people can try its products and chat to staff before they buy.