Former Newcastle United boss Freddy Shepherd bids to rebrand historic landmark
Freddy Shepherd has announced plans to rename the dilapidated Palace of Arts in Exhibition Park to St James’ Hall, in tribute to the famous boxing ring formerly at St James’ Park.
After buying the property in 2012, the offshore oil tycoon aims to bring back the fighting spirit of former boxing value St James’ Hall, the site of which is now home to St James’ Metro station.
Freddy has also expressed interest in staging food festivals and music events at the site.
In an interview with the Chronicle, Freddy said: “I spent much of my childhood and younger years at the boxing ring and have some incredible memories.
“I watched some of the world’s greatest boxers and some of the best-home grown talent around. It was a proud place to be with a great reputation.
“I hope that by changing the name of the Palace of Arts we can bring back an important piece of Tyneside’s heritage.”
The property, which has remained empty for six years, once attracted several million visitors and has been home to various tourist attractions over the years including the Museum for Science and Engineering and later on the North East Military Vehicles Museum.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.
Are you a meat proxy?
Engaging the five-generation workplace
Talent is an asset, not an operational resource
Taking advantage of the opportunities ahead
Accountability isn’t the enemy of empathy
Act now to avoid a last-minute tax scramble
How inner-city living can transform a city by the sea
Artificial intelligence's value is the time it gives back
Why we must break the magnetic pull of London
AI scepticism is healthy - inaction isn't
What does NPPF mean for planning gain and pricing?
What new NPPF rules mean for landowners