Member Article

Wyndham Exchange & Rentals Contract with Blue Sheep to Implement, Host and Manage their Marketing Database

Wyndham Exchange and Rentals has selected Blue Sheep, the multi-channel marketing solutions provider, to provide a Single Customer View for the majority of its vacation rentals brands in Europe including cottages4you, Hoseasons, Canvas Holidays and Landal GreenParks.

The Wyndham Vacation Rentals family includes more than 25 holiday brands spread across Europe, the UK and the US. Wyndham Vacation Rentals offers holidaymakers the chance to enjoy unique local experiences in more than 94,000 holiday rental properties in over 500 unique holiday destinations worldwide, ranging from cottages in the English countryside to ski in Colorado.

Wyndham Exchange & Rentals VP, European Program Office – Andy Wyatt said, “Data is key to our business and Blue Sheep has all the credentials to help us use our data to drive real business advantage. The implementation of a Single Customer View across our brands in Europe is expected to improve “repeat” bookings from our existing customer database, which has a lower cost of acquisition than new customers. As well as improving our marketing effectiveness, this single view of the customer enables cross-marketing opportunities for our brands, strengthening our leadership position in the vacation rentals sector.”

Blue Sheep Chief Operating Officer – Steve Klin said, “Wyndham Exchange & Rentals, along with their European brands, represents an exciting project as we implement the SDL IMS system. As the leader in holiday rentals we are proud to have them on board as a client.”

This was posted in Bdaily's Members' News section by Blue Sheep .