Newcastle firm celebrates continued growth after six-figure win

Sales consultancy firm durhamlane plans to boost turnover by a third after securing a contract with New Zealand-based software developers.

durhamlane is targeting an extra £250,000 in turnover in the next 12 months on the back of a six figure contract for invoicing, reconciliation, accounts payable and book-keeping software specialists, Xero UK.

The move has seen the Newcastle company initially provide training to improve Xero’s sales processes and techniques before handling lead generation work for a series of national road shows and webinar events for accountants and financial decision makers.

durhamlane’s expertise has helped to generate extra product leads and drive growth for Xero UK, which has recorded its best ever year for UK performance.

Nick Longden, sales director at Xero UK, said: “durhamlane impressed with its outsourced sales expertise and added value advice to win our business.

“They have rapidly become a trusted and invaluable partner as we go for growth. We have already seen the impact of their expertise on our expanding customer base, resulting in 114% growth in the last financial year.”

The Xero contract win comes as fast growing durhamlane looks to invest further in the recruitment of additional sales executives to support the company’s continuing growth.

The boost will help to push the firm’s sales to the £1 million mark by end 2015 and increase staff numbers to approaching 20.

The move is the latest success for the firm, which has pioneered its innovative ‘Selling at a Higher Level’ methodology to outsourced sales, business development and consultancy work.