18 year old launches equestrian fashion business

A fashion entrepreneur from County Durham has launched her own equestrian fashion wear business - Aztec Diamond Equestrian (UK) Ltd.

Jordan McCabe, 18 from Stanley Crook in County Durham has set up her own equestrian fashion label which is attracting the attention on an international scale.

Having given up a textiles course to pursue her dream of running an equestrian fashion label at the tender age of 17, the dedicated show jumper is now selling her range of clothing to hundreds of customers via her online shop and a growing number of specialist retailers.

Riding every day since the age of eight, Jordan was well aware of how expensive most riding clothing could be and decided to create a range that was both stylish and affordable.

Jordan initially turned to the Ready for Business programme, an investment readiness programme delivered in the North East by enterprise agency TEDCO Business Support, for support and advice in getting her business off the ground.

Business adviser James Craft offered general startup advice and encouragement and sign posted the young entrepreneur to specialist organisations who could provide expert help with manufacturing, production and export.

Jordan said: “I have always wanted to create high quality fashionable riding clothing at affordable prices having found over the years that many items were just too expensive. As well as a love for horses, I have a real passion for fashion which is why I initially opted to study textiles at college.

“But my heart wasn’t in my college course and I was drawn to pursuing my dream of setting up my own fashion label. With my mum’s support, I turned to Ready for Business for help and advice and instantly clicked with James. When we first met, the business consisted of little more than my designs and my ideas, but he helped me to organise my thoughts and recognise what I needed to do and where I would need to enlist specialist help and support.

“His encouragement was really important to someone as young as I am - knowing that someone who has helped a number of other businesses to succeed believes in your idea instils you with a huge amount of confidence.”