Manchester’s Creative Spark behind Tour de France digital strategy in Yorkshire

After the hugely successful stages of the Tour de France in Yorkshire, Manchester firm Creative Spark has revealed they were behind the design of Welcome to Yorkshire’s digital strategy for the event.

Following the successful initial launch of the website in October last year, Creative Spark have continued their relationship with Welcome to Yorkshire over the past 9 months.

The introduction of the ‘Plan your Experience’ tool provided enthusiasts with the opportunity to plan their day at the event based on a selection of interests, activities and locations.

In the aftermath of the event this has become a lookback wall, enhancing the legacy element of the site.

Pete Wilson, head of digital, Welcome to Yorkshire said: “Creative Spark have been key to the success of the website, delivering cutting edge design, great functionality culminating in a seamless end user experience.”

“It’s been a fantastic project to work on. Since launch the site has continually evolved and is now the key point of reference for anyone with an interest in the event.

“The latest developments, which include hyperlapse videos and social hub, add another dimension promoting return visits in the run up to, during and after the event itself. It doesn’t just promote the race but also Yorkshire.”

Neil Marra, creative director and founder of Creative Spark said: “The latest phase of the website saw first day page views of 160,000, since then there have been over 6 million page views and 1 million unique visitors.”

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