Partner Article

The if agency launches new online presence for Wacky Warehouse

The if agency has created, designed and launched a brand new website for Wacky Warehouse - the UK’s leading soft play centre for children. The firm was first appointed by Wacky Warehouse last year for an initial brand development project for three of its new UK sites. The primary function of the new website is to act as a springboard and platform from which to promote Wacky Warehouse’s new and improved range of party packages and to drive overall sales. This is the first time the site has been transactional and now includes membership cards which can be purchased and used for unlimited monthly visits.

The if team has worked hard to develop a fun and energetic website whilst providing a smooth and engaging online experience. The brief included customer journey planning, wireframe development and a full design, culminating in the generation of new transferrable assets that will start to become visible across all brand comms.

Jane Moore – group account director at The if agency – said: “A lot of soft play venues fall into the trap of only talking to children. That is, of course, important but it’s mum, dad or carer doing the actual planning, research and organising so a destination’s online presence needs to engage with the adult but without losing that essential sense of energy and fun.

Jane added: As a result, we’ve deliberately injected a sense of silliness into the site’s tone of voice along with doodle creatives to ensure it reflects the real-life Wacky experience. We’ve also devised a logical customer journey; so, whether it’s a first time visit, you’re looking to see what’s on or you’re planning a party there’s a clear journey that can be navigated in as few steps as possible.“

Carol Rhead at Wacky Warehouse, said: “The new site is now a great reflection of us and what we offer our customers. They key thing for us in 2014 is to really drive our party bookings and it’s great that the website is now geared up to do that. It’s informative but still has a sense of fun which is central to everything we do.“

The new Wacky Warehouse website is live now.

This was posted in Bdaily's Members' News section by The if agency .