Partner Article

Sports Direct plans to launch in Australia and New Zealand

Mike Ashley’s Sports Direct has announced a online partnership with MySale Group plc which will move it into the Australian and New Zealand markets.

The partnership, with MySale Group business OzSale.com.au, will give Sports Direct access to MySale’s 12 million members.

In an announcement to shareholders, Sports Direct also said it would open three “flagship” stores in Australia and one in New Zealand - hosting an OzSale.com.au outlet within each of the stores.

Dave Forsey, Sports Direct’s chief executive, said: “We are delighted to announce this partnership with MySale, which will give Sports Direct access to the tremendous markets in Australia and New Zealand and enable customers in both countries to benefit from our quality and unbeatable value.

“It will be great to enter these markets, where sport is a way of life. I have been really impressed by the team at MySale and look forward to working with them.”

Jamie Jackson, MySale’s founder and executive vice chairman added: “We are really delighted with this new alliance with Sports Direct, which is one of Britain’s best and most exciting retailers.

“Sports Direct showed its confidence in our business when it took a 4.8% stake in us a month ago, shortly after our successful IPO. This partnership is the logical next step in the development of our relationship.”

This was posted in Bdaily's Members' News section by Tom Keighley .