Partner Article

METRO Slovakia revamps customer strategy with PrePay Solutions

METRO Cash & Carry, the international self-service wholesaler, has chosen to extend its existing partnership with PrePay Solutions, the European leader in prepaid services, to enhance its customer strategy. METRO will combine payment and loyalty on a single card, already managed by PrePay Solutions’ innovative technology, in order to provide special rewards for its most frequent customers. The new strategy will also provide a loyalty programme that offers recognition and rewards to its best customers. The strategy will complement the successful programme launched early this year for METRO’s sister company, MAKRO, in the Czech Republic, which PrePay Solutions also facilitated.

Under the terms of the scheme, customers are identified by METRO and then invited to join an exclusive programme. The recognition element consists of non-cash benefits such as preferred parking, extended opening hours, dedicated tills and customer service. The reward element consists of exclusive access to special promotions and attractive cash back offers. PrePay Solutions provides the back-end and the store value platform that allows eligible customers to combine payment and loyalty on a single card, distribute additional cards to staff, and to authorise transactions on either the payment feature or the cash back value.

Rachelle St Ledger, Commercial Director, PrePay Solutions, commented:

“We’re delighted to have been selected for this partnership with METRO, which has come about following the success of our existing project with METRO’s MAKRO brand in the Czech Republic. The brands collectively have worked with us since 2010 and we are proud to remain a preferred supplier and look forward to helping the group evolve its programme even further. The partnership also allows us to further our global expansion plans and work closely with the team at METRO, using our innovative solutions, to provide a better service to its customers.”

Simon Zuckschwerdt, Finance Director at METRO Cash & Carry, comments:

“Our decision to extend this programme with PrePay Solutions was not only based on the existing contract, but also on their proven success of delivering the previous programme in line with our commercial plans. In addition, we have a good relationship with the PPS team and have confidence in their approach to ensuring our business needs are being met. The collaboration with PPS, along with METRO’s investment in customer marketing to fully embed the programme within stores, has created a solid foundation for success.”

This was posted in Bdaily's Members' News section by PrePay Solutions .