Partner Article

Manchester United clinch deal with Japanese noodle brand

Manchester United Football Club has announced a multi-season sponsorship agreement with international food brand Nissin.

According to club’s official website, “Nissin is committed to improving the health of the world by driving increased participation in sports, and providing the food to fuel an active lifestyle”.

Founded in Osaka, Japan in 1948, Nissin is famous for its instant noodles, invented by its founder, Momofuku Ando, who developed the convenience food as an answer to food rationing after World War II.

As an industry-leading food brand, its products are enjoyed by millions and available in over 80 countries around the world with Cup Noodles being it’s most recognisable product.

Manchester United will help Nissin build on this association between food and sports and generating awareness on a global scale.

In the first year of the partnership, Nissin will produce food products bearing the Manchester United brand available world-wide, and it will unveil a campaign linking the club with its products.

Nissin branding will also be visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official club publications, MUTV and the club’s official website.

Manchester United’s group managing director, Richard Arnold, said: “We are delighted to welcome Nissin into our family of global partners.

“The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.

“Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.”

Koki Ando, CEO of Nissin Foods Holdings Co. Ltd, said: “Nissin will start a new project in collaboration with athletes and sports teams.

“Our slogan for this project is ‘Hungry To Win’. We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United who is the best in the world in name and in reality.”

This was posted in Bdaily's Members' News section by Simon Malia .