Partner Article

AppsBuilder announces all star line up for SME Mobile Strategies 2014

Part of the #getmobilenow campaign to help businesses make the most of the mobile customer, SME Mobile Strategies Brings together world experts on SuperSummit 21st – 25th July Speakers include**: Eren Bali, Co Founder, Udemy Dan Spicer, Community Lead EMEA, HootSuite David Berkowitz, CMO, MRY Will Reynolds, Co Founder, Seer Interactive Michael Mace, CEO & Mobile Strategist, UserTesting Maximiliano Firto, Mobile web developer, author, speaker, trainer Daniele Pelleri, Co Founder & CEO, AppsBuilder Jonathan Moore, Head of Analytics, Equimedia Sylvain Gauchet, Co Founder, Apptamin Bridget Randolph, Mobile Consultant, Distilled** …and many more mobile experts from top digital companies and agencies FULL AGENDA AVAILABLE AT WWW.SUPERSUMMIT.CO/CALENDAR

AppsBuilder has today announced the final line up for SME Mobile Strategies 2014, the week long online only event via SuperSummit that brings together the world’s leading gurus in mobile business under one roof for business owners to learn why and how they can adopt a mobile presence (www.getmobilenow.co) After a recent OnePoll study commissioned by AppsBuilder found that UK SMEs were set to lose £52.6 Billion in the next 12 months through ignoring the advantages of adopting mobile, SME Mobile Strategies was created to help address the lack of knowledge and budgets concerns about mobile. In a bid to address this shortfall in mobile performance and empower more UK businesses with the knowledge and tools to meet the needs of their customers, AppsBuilder launched the #GetMobileNow campaign (www.getmobilenow.co) which includes a host of free resources to assist businesses in the switch to mobile operations. Companies are being urged to visit www.getmobilenow.co where they can sign up for free to SME Mobile Strategies 2014 taking place from 21st - 25th July. The five-day virtual event, held in association with SuperSummit, is free to attend and features a wealth of speakers, including experts from Facebook, HootSuite, UserTesting and SalesForce plus some of the top digital agencies and mobile gurus. The live, interactive video interview format will provide the perfect opportunity for SMEs to learn how mobile can improve their sales and operations and moreover, how lack of technical expertise needn’t be a barrier to creating a successful mobile presence. Daniele Pelleri, founder & ceo at AppsBuilder said: “With over 1,000 people already registered for SME Mobile Strategies we’re seeing a huge interest from SME owners and managers for how they can best increase business via mobile. It’s clearly a hot topic and with so much revenue to be made via this channel our #getmobilenow campaign has proven a hit with business owners looking for a quick way to update their knowledge and skills.” During the week-long free event some of the most well known mobile experts and influencers will provide entrepreneurs with actionable advice to get the most of mobile. Dan Spicer, Head of Community EMEA at Hootsuite, will share tips and tricks on using mobile data to improve SMEs social presence: “With 71% of users accessing social media from mobile devices, understanding social and mobile user behaviour can dramatically affect your social media strategy.” Michael Mace, mobile strategist at UserTesting will stress the importance of avoiding bad reviews by testing user reactions before launching an app: “At UserTesting we’ve done thousands of user tests of mobile apps and websites, and we’ve found that many of them make the same four critical mistakes in design and usability. I’ll describe these mobile traps and how to avoid them, using video and audio from real user tests.” Apptamin’s co-founder Sylvain Gauchet has experienced the effectiveness of online video with dozens of apps and will explain how to promote SMEs mobile presence through this great mean: “A good video is a powerful tool to promote an app and can be used for PR outreach, App Stores, video ads and much more.” Jonathan Moore, SEO Group Head at Equimedia, will raise small companies’ awareness about mobile marketing and sales opportunities: “Mobile is an increasingly popular format for consumers to use when purchasing goods and services, and it’s a real shame to see so many SMEs being left behind as their marketing strategy hasn’t quite caught up with technology, During the SME Mobile Strategies SuperSummit I’ll be providing tips and advice on how to segment and measure mobile performance in Google Analytics and help provide a framework for future success.” SME Mobile Strategies 2014 is supported by Real Business (http://realbusiness.co.uk) , the UK’s leading site for high-growth businesses and entrepreneurial SMEs, official media partner of #getmobilenow campaign. To benefit from this event, businesses are urged to register now at http://supersummit.co/events/mobile-strategies-supersummit-2014 Or visit www.getmobilenow.co for full access to all the free resources as part of #getmobilenow Sources: *Office for National Statistics (ONS) ** 2013 Internet Retailer Global Mobile 500 *** AppsBuilder OnePoll UK SME Survey 2014

About AppsBuilder AppsBuilder is an innovative mobile publishing and distribution platform that empowers SMEs and large enterprises to build a solid mobile presence, reach new customers and improve client retention through powerful mobile apps. Founded in 2011 by two computer engineers, Luigi Giglio and Daniele Pelleri, AppsBuilder’s vision is to give everyone the chance to have a fully functioning mobile presence without the need for complex coding knowledge. The company currently has close to 1 million clients across 70 countries and offers localized app solutions in six different languages including English, German, French, Spanish, Italian and Portuguese. Visit -www.apps-builder.com

This was posted in Bdaily's Members' News section by Jen Roberts .