Member Article

The Market Creative launches brand campaign for Hunter Douglas

The Market Creative has launched a brand campaign for Hunter Douglas’ Duette© window blinds to leverage its position as the inventor of honeycomb cell technology - which traps air inside for greater energy efficiency in the home.

To dramatise the authenticity of Duette© blinds and provide differentiation, The Market Creative has devised an ownable honeycomb shape that runs throughout the campaign. ‘The Original Energy Saving Blind’ is incorporated into the design along with a heritage stamp.

The campaign will be trialled over the next three months with a 30-second TV advert, which will run nationally on satellite channels, and a consumer press campaign with ads across a range of home interest titles. The look and feel has also been applied to www.duette.co.uk

Account director, Caroline Finch-Denham, led the project at The Market Creative. She said: “Hunter Douglas don’t just make utterly gorgeous Duette© blinds, they are the patent-owner of the energy saving honeycomb cell structure, so we had to bring this innovation home to them. By leveraging their heritage we have created a point of difference in the market, and the idea is brought to life through the honeycomb shape that works across all channels.”

Fabienne Tyler, Business Development Manager at Hunter Douglas said: “We are looking to communicate our energy-saving proposition in conjunction with a stylish, quality product offering, as well as the fact that we’re the originators of honeycomb cell technology. The campaign directly addresses both of those ideas, in a way that we are sure will resonate with our audience.”

This was posted in Bdaily's Members' News section by The Market Creative .