Member Article

Procomm engages Guerilla as part of growth plan

Creative agency Guerilla, which has offices in Newcastle and London, has been hired by one of the UK’s leading suppliers of modular buildings and project accommodation, Procomm Site Services.

Since being appointed, Guerilla have already created a new brand for Procomm and has also recently launched a new responsive website.

Bernie Cranny, managing director of Procomm said: “The brand refresh is dynamic and unique. The team showed their expertise by understanding our objectives and requirements, and have created an original brand with a fresh online presence.”

The new brand features a graphical device that allows the ‘P’ in Procomm to be seen as a 3D image made up of squares and triangles. The new word marque is bold and confident using a new geometric typeface that compliments the icon. The new strap line ‘Modular project spaces’ encapsulates exactly what Procomm offers. The website is also innovative, as it uses fluid design functionality to ensure users can view the site from any sized mobile device. It also forms an important tool in driving sales, which are critical to Procomm’s growth strategy.

James Allen, Managing Director of Guerilla said, “I come from Teesside so to work with such a local ambitious company is absolutely fantastic. We really enjoyed working on both the branding and website projects.”

Enc: visual examples of the brand and new website.

This was posted in Bdaily's Members' News section by Ellen Forster .