Manchester digital marketing agency theEword appointed by retailer TJ Hughes

Manchester-based digital marketing agency, theEword, has been appointed by discount retailer, TJ Hughes, to lead their SEO and content strategy.

theEword will provide a blended digital marketing campaign to increase the retailer’s visibility to search engine users, drive online shoppers to the website and, in turn, increase footfall in store.

It is hoped that the digital strategy will allow TJ Hughes to promote its huge range of discounted, branded products. Creative content will be tailored to ensure that the commercially-focused marketing initiative reaches the retailer’s target audience in the most effective ways possible.

Paula Wilding, ecommerce manager at Liverpool-based TJ Hughes, said: “theEword’s creative and open-minded approach to our brief really impressed us.

“The agency demonstrated an awareness of the retail sector and an understanding of the need for a successful, content-based strategy to differentiate us from huge competitors within the industry.

“We’re really looking forward to working alongside the agency and we’re confident the team’s proven digital expertise will help to make a difference in terms of our presence among other ecommerce sites.”

With headquarters in Liverpool, TJ Hughes first started trading in 1912. The company floated on the Stock Exchange in 1992 and was acquired by JJB Sports in April 2002. After a private buyout in August 2011, TJ Hughes trades from 10 department stores nationwide and online. The company employs around 700 people and has significant growth plans for the next 6 months.

Business development director of theEword, Kleon West, added: “We’re really proud to be working with such a well-respected family retailer. Naturally, the pitch process was extremely competitive, so we’re delighted to have won this client.

“Retail is a sector that really excites theEword team – we thrive in competitive markets and can’t wait to play our part.”