Esh Group announces multi-year sponsorship deal with Leeds Force basketball team
Durham-based Esh Group has announced a multi-year partnership with the Leeds Force basketball team. The deal will see the company become shirt sponsors and support joint community programmes.
Esh Group has an existing relationship with basketball, the company is the current title partners of the ‘most successful franchise’ in BBL history, the Esh Group Eagles Newcastle.
Leeds Force commercial director, Mark Mills, said: “It is great to have a well-respected organisation such Esh Group on board for our inaugural BBL season.
“It was vital that we found a partner that understood and embraced both the professional BBL team as well as our aspirations in the community.
“I expect this relationship to go from strength to strength as both organisations strive for excellence in the future”
Brian Manning, chief executive of Esh Group said: “We jumped at the opportunity to partner with Leeds Force. They share our commitment to supporting the local community and an ambition to grow participation in the sport.
“Esh Group has been involved in basketball in the North East over the last six years, starting with wheelchair basketball and backing the Newcastle Eagles Foundation work in the communities. We have been hooked on it ever since. The move to assist Leeds Force is an obvious one given our expanding construction workload across Yorkshire and Humberside.”
Leeds Force is preparing for its first ever BBL season with the first home game on Friday 3 October at the Sports Arena on the Headingley Campus of Leeds Met University, when they take on Glasgow Rocks.