Manchester City signs 2 year deal with Cameroon telecoms firm
Manchester City has signed a 2 year deal with MTN Cameroon for it to become the club’s official telecommunications partner in the country.
The company has 10.2 million subscribers across the country and has 1 million mobile banking customers.
Under the terms of the partnership, MTN has acquired wide-ranging licensing rights to use the Club crest and player imagery in national marketing campaigns.
The Club will also provide MTN Cameroon with statistics and audio as well as video content for mobile phones and internet platforms related to the Club’s progress in the Barclays Premier League and UEFA Champions League.
Tom Glick, chief executive of Manchester City said: “In MTN Cameroon, we have found a key strategic partner in Africa whose reputation for delivering innovative, simple and accessible communications solutions, has made them the leading telecommunications provider in the country. An accolade they richly deserve.”
“We are delighted to welcome MTN Cameroon on board and look forward to engaging with our Cameroonian fans over the coming seasons.”
MTN has acquired licensing rights to use the club’s crest and player images in marketing campaigns.
City will provide stats, audio and video content for MTN to use for its mobile phone and internet platforms.
Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →
Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.
Your reputation is worth more than that invoice
There is no perfect time when selling a business
What next when social media career help goes?
The psychological contract that nobody signs
Time for strategy built on the foundational economy
Why being ‘work-ready’ matters more than ever
The North's future doesn't end at Manchester
Exit or legacy? Why every owner needs a plan
Who speaks up for SMEs when giants get bigger?
The true value of HR in an AI-driven working world
What new business rates guidance means for pubs
Business success starts with people investment