Member Article

Smoking Gun to support Panda Drinks campaign

Manchester agency Smoking Gun PR has been chosen to handle the new media launch of soft drinks brand Panda Drinks

The campaign, which aims to target the back-to-school period, will accompany a press advertising campaign devised by Alderley-Edge-based marketing agency, Driven.

Smoking Gun will target women’s media and bloggers, launch social media channels for the brand and deliver a brand building national news campaign to boost awareness of Panda.

Nina Uttley, brand manager for Panda, said: “Our research indicated that many UK mums were not aware that the current range of Panda Drinks contains no added sugar and only natural colours and flavours.

“We are very excited about the launch and have no doubt Smoking Gun will help us to make it a huge success.”

Smoking Gun MD Rick Guttridge said: “We’re delighted to be working with the brand, there’s huge scope to really make an impact with Panda and it’s great to add yet another FMCG brand to the client list.”

The Panda Drinks range comprises two still juice drinks, blackcurrant or raspberry, and two still flavoured waters, ‘Panda Splash’ in blackcurrant or orange and pineapple flavours.

This was posted in Bdaily's Members' News section by Simon Malia .