Image Source: Ben Sutherland
Ellen Forster

Sunderland AFC forms tourism partnership with Tanzania

Sunderland AFC has signed a new partnership with Tanzania seeing the country become the ‘Official Tourism Partner’ of the club.

SAFC has already developed close links with Tanzania, through providing technical and practical support to the development of the football academy project, the first of its kind in the country.

The project will see thousands of youngsters benefit from a joined up approach combining football, education and community engagement, harnessing the knowledge and expertise of Sunderland AFC and its own successful Academy.

SAFC commercial director, Gary Hutchinson, said: “We are delighted to further strengthen our links with Tanzania with this exciting new tourism partnership.

“We are very much looking forward to working with our partners in Tanzania to promote their beautiful country to a wider audience and to continue to support the development of its football infrastructure.”

Ambassador Charles A, Sanga, chairman, Tanzania Tourist Board, board of directors: “Tanzania Tourist Board is proud to be associated with Sunderland AFC. We believe that this partnership will not only enhance the Board’s efforts in promoting Tanzania to the world but also help to attract investments and develop sports tourism in Tanzania “.

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