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E-COMMERCE PARIS 2014: The challenges for international connected commerce - 11th annual show, 23rd-25th September, Paris

E-commerce Paris 2014: 11th annual show, 23rd-25th September, Porte de Versailles Exhibition Center, Paris

The Solution for Effective Connected Commerce

• Increased cross-channel content with more than 330 presentations
• 30 highlights including 5 plenary sessions covering international development
• For the first time: highlights devoted to start-ups

Paris, 16th July 2014 – In 2013, E-Commerce Paris celebrated its 10th year, and announced a new, cross-channel positioning reflecting how porous frontiers have become between on-line and physical business. This considerable challenge is once again at the heart of the event this year, and the international aspect provides the main theme of this year’s show. With five specialised plenary sessions and renowned foreign speakers, the show is moving into the international sphere, and becoming the largest connected commerce event in Europe.

Paris, the capital of connected commerce from 23rd to 25th September

Organised by Comexposium, the European leader in events management, E-Commerce Paris brings together 500 participating businesses and more than 30,000 visitors. The event provides a location for meetings and exchanges of ideas, and offers more than 330 presentations which will suggest the keys for success in cross-channel and international development, de-mystifying the challenges in different sectors and unearthing the latest trends.

Building on its success in 2013, E-Commerce Paris is reinforcing its cross-channel character this year by continuing to help businesses in their move towards connected commerce. “The web feeds traditional commerce when physical businesses use e-devices, such as online terminals, tablets, and mobiles. Only those who have developed successful connected commerce, while simultaneously maintaining excellent customer experience, will succeed in winning over and keeping customers”, says Jérôme Letu-Montois, Director of E-Business, Comexposium.

This year, international cross-channel activities are the main theme of E-Commerce Paris, and will feature across each of the plenary sessions.

Today, international development is a crucially important issue to all involved in e-commerce. Far from being uniform, the world market of e-commerce is marked by an inequality in the maturity of markets, and also by significant gaps in technology (high-speed connections, possession of tablets, smartphones etc.). As such, the challenges of international development are considerable, with significant disparities which must be taken into consideration when developing a multi-country strategy: cultural and structural differences, needing to adapt platforms and ISs, global logistics, financial and legal constraints, etc.

To respond to all these questions and to enable those involved to find the “right formula” for operating effective international connected commerce, E-Commerce Paris has put these issues at the heart of the debate. Five plenary sessions will hear input from unmissable French and international experts on these subjects. This year, for the first time, content will be translated into English in real time.

From technology to customer experience: the omni-channel route has pride of place through an “Innovation Store“

As in 2013, the entire chain of e-commerce will be covered through four zones: Technology (platforms, hosting, payment), Digital Marketing (emailing, affiliation, big data, web analytics), Logistics (storage, packaging, delivery) and Customer Experience (customer journey, consumer experience).

This year, to showcase the digitalisation of point of sale and demonstrate the buying journey in its entirety, an “Innovation Store”, designed by Cegid, will be presented in Paris at the E-Commerce show. This life-size store measuring nearly 100m², installed in the client experience zone, will offer a real omni-channel buying journey for the consumer. It will feature the latest new developments in software, technologies, marketing and material for points of sale.

An incubator for innovations and trends in connected commerce

The show is a trend-setter and a real laboratory of innovation, and will offer rich content underlined by more than 330 presentations. Visitors will find the traditional formats seen in previous shows – plenary sessions, keynotes, academies, etc. – and will also have the opportunity to discover new highlights devoted to start-ups.

For the first time, visitors will have the opportunity to discover new conference formats: the Rookie Sessions dedicated to start-ups and the “Masterclass”, practical training sessions in small groups on current sector issues (registration required).

In addition, for the second year running, Fevad (Fédération de l’e-commerce et de la vente à distance – The Federation of E-commerce and Distance Selling) will be joining E-Commerce Paris. The emblematic association of the sector will be setting the tone, opening the event with the presentation of market figures from the first semester on 23rd September at 9.00am.

E-Commerce Awards: winning solutions for tomorrow

The E-Commerce Awards are back for their 7th year, full of innovations, and providing an opportunity to shine the spotlight on those involved in finding innovative solutions. This year, a new category, Rookie of the Year, has been added to the traditional trophies – the awards covering Acquisition, Loyalty, Customer Experience, Brand Experience, Social Commerce, Multi-screen, Payment, Technology and Logistics. It will recognise an emerging and promising start-up, chosen on the evening of the ceremony live by the public.

Welcome to the 2014 event, “the place to be“ for a winning e-commerce formula!

This was posted in Bdaily's Members' News section by Lavinia Ferri .