Member Article

How technology can save organisations time

Ever wish there was more hours in the day? I know the feeling, time can be a major issue for any organisation. This article will hopefully give you some advice on how to improve working practises which will directly translate into saving revenue.

A Customer Relationship Management System (CRM) has a number of features to help you do this; Orcuma Ltd have developed their own internet-based CRM system called FIRsT (Flexible Information Reporting Tool).

FIRsT can automatically allocate work to teams or owners by using inbuilt user-defined workflows; this can be a huge time saving factor. It allows for individuals and/or teams to clearly identify their workload, meaning no written work schedules have to be produced which can take up a large amount of manager’s time (it allows for managers to proactively monitor workloads also!).

Internal communications become more seamless and collaborative making the workforce more productive and efficient. This therefore avoids bottlenecks in operational processes, again saving organisation’s time and money by not duplicating data or tasks.

Work can also be tracked, from initial capture or interactions through to resolution by teams or individuals; this allows all individuals to establish what they need to be doing and ensuring that no time is wasted establishing what work has or has not been completed.

Collecting customer data can be a time consuming task, and one that often needs to be done for marketing purposes. FIRsT allows client data to be captured once and then stored securely, meaning all customer data can be easily retrieved. Letters, documents and other marketing material can be automatically generated – again saving time.

A CRM system will also make your company more environmentally friendly! No more writing tasks and customer data in paper format and no more complicated and unorganised spreadsheets hidden away on employees laptops. FIRsT allows for one system which can be accessed by as many users as required.

Reducing or eliminating business travel will save money – FIRsT can be accessed anytime and anywhere, meaning that gone are the days when you once had to wait until returning to the office to log information or to retrieve information, this can now be accessed on the road and updated – it can be easily accessed on a mobile device or tablet as well

These are just a few ways you can save your organisation time through a CRM system.

This was posted in Bdaily's Members' News section by Andrea Mason .