Yorkshire digital agency's cycling game goes global

Leeds digital agency, twentysix has received global recognition for its cycling iPhone game that has generated thousands of downloads from around the globe, including America, China and France.

Following the summer of cycling in the region, Yorkshire’s Great Race is an interactive game which is currently riding high in the top 50 racing games in the iPhone App Store charts.

Yorkshire’s Great Race is a multi-level game where participants can race through the streets of Leeds, Sheffield, York, Harrogate, Holmfirth, Buttertub, the Peak District and Langsett.

Developed by the agency’s mobile division, twentysix mobile, the game was specifically created to preserve the county’s excitement in the cycling event and the general interest in the sport.

Gail Dudleston, global CEO at twentysix, said: “twentysix mobile is a rapidly growing division of the business. We’re delighted with the interest and downloads from across the world - I’d urge any keen gamers to download the free app onto their iPhones to relive the essence of the event.

“The summer’s cycling event has and will continue to be a key part of the region’s economic development whilst it also put Yorkshire firmly on the map for tourists and sport lovers alike.”

twentysix mobile is one of the four specialist divisions of digital agency twentysix, which has offices in London, Leeds, New York and Singapore.

The agency provides digital marketing service including website design and build, online campaign design, social media, SEO and content marketing.

Twentysix mobile is the developer of the Cartoon Networks Gumball which has generated more than three million global downloads and iHobo, the infamous app whereby users care for a homeless person for three days.

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