Trend Bible gears up for period of growth
Following strong growth in the first half of 2014, Newcastle-based trend forecasting agency, Trend Bible, has announced the appointment of Stefan Barksby to the position of Business Development Manager.
Stefan comes to Trend Bible with over 10 years of experience in the trend forecasting industry, previously working for London-based forecasting agency Stylus, and prior to that, New York-based Stylesight.
In his new role, he will generate new leads for the agency, responsible for continuing to drive strong growth through 2014/15.
Stefan commented; “I’m delighted to be joining the team at Trend Bible to head up new business development for the company. I’ve collaborated with Joanna from the very start of the Trend Bible story and have watched the business develop into a leading provider of consultancy and insight reporting to some of the most recognised retailers, manufacturers and brands globally.
“I look forward to sharing my 10 years of experience in developing relationships with clients in the creative industries and to help shape the future of the business and take it to the next level.”
Trend Bible have launched a series of new digital trend reports which are partly responsible for the growth, which sell to retailers and brands in the home and interiors sector all over the world. The company has also seen a significant increase in demand for their bespoke trend consultancy services both in the UK and in Europe, which saw them generate the equivalent of 2013’s annual turnover in the first quarter of 2014.
“I’m thrilled to welcome Stefan to the team and we look forward to accelerating our growth further this year,” added Trend Bible founder and Managing Director, Joanna Feeley. “We’re growing the team to respond to a dramatic increase in demand for our bespoke trend services as companies begin to value the benefits of having completely bespoke trend information, which they recognize as a crucial differentiator in a highly competitive market.Our digital trend reports have opened up a new overseas audience for us too, particularly in fast-growing emerging markets where trend forecasting is a relatively new business activity.”
Trend Bible specializes in delivering bespoke future trend forecasts for retailers and brands in the home and interiors sector. The company works with blue chip companies in the UK, USA, South Africa and Europe. Clients include The White Company, Sainsbury’s, Microsoft, Mercedes-Benz, JC Penney, Villa Nova, Ronseal and LSA International.