Partner Article

Digital Trip powers online success for South African based Checkout Travel

Checkout Travel is the first travel agent in South Africa to take advantage of the advanced technology offered by Digital Trip to raise their profile in the highly competitive South African travel market. Despite a well-established traditional travel industry, online booking in South Africa remains in its infancy with huge potential for growth. Checkout Travel is now able to capitalise on this, operating online with all the sophistication of a big operator at a fraction of the cost.

Powered by Digital Trip’s travel technology, Checkout Travel’s customers can now quickly and easily search thousands of flights, accommodation deals and package holidays and complete the entire booking process online, or if they choose not to book immediately, they can save their flight and holiday quotes. Checkout Travel has full access to this information resulting in enhanced customer service and opportunities for personalised marketing.

With a website powered by Digital Trip’s industry leading Content Management System ‘eVolve’ Checkout Travel is also firmly in control of their online presence.

“Working with Digital Trip has created a level playing field for us with the major travel agents in South Africa, says Giles Clinton, director at Checkout Travel. “Their innovative travel technology has placed us ahead of anything else in the current market. Uniquely, we now have full control of our website - we can make changes directly ourselves, from changing background colours to updating special offers, in minutes not days, and all without the need for expensive web developers.”

Working with Digital Trip has enabled Checkout Travel to utilise the latest technology to link to all the major online travel suppliers, massively expanding their product offerings.

“Booking a holiday online is still a new concept in South Africa, so using Digital Trip’s technology to offer live online bookings and illustrate ready-made package deals is a huge step forward for both Checkout Travel and customers,” says Andy Speight, managing director of Digital Trip. “The South African travel market is evolving towards the web and Checkout Travel is now able to compete successfully and punch well above its weight.”

Digital Trip has also awarded Checkout Travel a licence to resell its industry leading technology to other travel agents in South Africa. Checkout Travel can now set up affiliate and white label sites - increasing sales, driving traffic to their site and generating qualified leads.

This was posted in Bdaily's Members' News section by Digital Trip .