Partner Article

Refresh PR to support Continental Underfloor with national campaign

Manchester based Refresh PR has been appointed by the underfloor heating company, Continental Underfloor, to deliver a new national PR campaign.

Having grown over the last 15 years to become an industry leader, Continental is now starting an exciting new chapter which will help to future-proof the business and ensure it continues to thrive.

As well as moving to larger premises to accommodate its rapid growth, the business is also launching a new range of products and continuing to strengthen its already unbeatable customer service offering.

To communicate the new business developments and further strengthen Continental’s position as a key brand within the marketplace, Refresh PR will kick start the PR campaign with a national media tour, followed by targeted press office activity.

The PR activity will work hand-in-hand with Continental’s wider marketing strategy to deliver brand awareness and increase enquiries.

Continental’s managing director, Chris Ingram, said: “The Refresh PR team has proven its credentials in this sector by delivering on our industry’s Ask for Underfloor consumer campaign, so we’re delighted to have a trusted team on board.

“Refresh PR has taken the time to understand our business and, as a result, has come up with an exciting strategic PR campaign to target our key sectors.

“We know that Refresh PR, working closely with the in-house team at Continental, will deliver so it’s all systems go as we move into autumn/winter, which is a key purchasing time for us.”

Director of Refresh PR, Laura Mashiter, said: “We’ve worked within this industry for some time now and have a good understanding of the sector, its key issues and buying drivers. We also have some great contacts which will help us to get up and running quickly.

“Late last year we took home the award for Best Use of Press and PR at the national Construction Marketing Awards for a campaign within the heating and plumbing sector.

“We’re looking forward to building on our knowledge and the successful track record that we have within the industry to deliver on Continental’s aims and objectives.”

Following recent successes including several new client wins, Refresh PR is looking to recruit a new account manager and account executive to work across both consumer and trade accounts. For more information, visit www.refreshpr.co.uk.

This was posted in Bdaily's Members' News section by Simon Malia .