Laundry team at the Most Wanted Awards in London
Clare Burnett

Member Article

Toni & Guy salon entrepreneur finds success with £200k independent venture

A Sheffield-based entrepreneur has found success after less than a year in business with a new hairdressing salon.

The founder of Laundry hairdressers, Mitchell Wilson, was formerly with Toni&Guy, and came to Sheffield in 1996 to head up their flagship Northern store.

Mitchell set up the business last November with a £200k investment, working with design agency 93ft to develop the brand, architecture and interior of the new salon with salvaged materials.

Head of 93ft Tim Hubbard has been friends with Mitchell since 1996 and after developing a new concept for a salon business together, Laundry was created.

Laundry for Hair, developed in collaboration with 93ft

He is intending to add to his 12-strong team with a recruitment drive in the new year, and Laundry was recently appointed the Best New Salon in the UK at the Tate Modern in London for the Most Wanted 2014 awards.

The Sheffield hairdressers were the only representatives from the North of England in any of the categories.

Mitchell Wilson said: “Laundry was created to bring a team of exceptional specialists together who are not only highly experienced but who are leading the way in their field of expertise.

“We spotted a gap in the market as a chance to introduce a brand new concept to the industry - based on our ethos of ‘comfortable luxury’.

“The concept was developed to place as much emphasis on the design of the interior and the thinking behind it as on the team of specialists.

“It was a bold step to move away from the norm - but the brand and the business has been extremely well accepted both locally, regionally and nationally.”

This was posted in Bdaily's Members' News section by Clare Burnett .

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