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Will promotional products be the real winner in the Scottish referendum? Helping Scotland decide

Both sides of the YES and NO debate for Scottish independence have turned to promotional merchandise to push their message out to voters, which is clearly visible around Scotland and is surrounded with flags, badges and stickers on public display.

Indeed, the campaign has led to some enormous promotional merchandise requirements from both sides of the debate over the last 12 months. Products ordered from Scottish based promotional gift company Creative Promotions Ltd includes approximately 400,000 button badges, 100,000 pens and ad flags, 50,000 balloons, self cling stickers and confectionery items, 40,000 keyrings and 5,000 stress balls to help promote both sides of the YES/NO debate.

In addition to the hundreds of thousands of low cost items there are many other ‘must have’ items such as hoodies, T-shirts; sweaters, beanie hats; caps, travel mugs, coffee mugs, golf items and, unique to the YES campaign, solid gold 18ct cufflinks for £400 a pair, which are made to order by a local jeweller in the region.

Of all the items supplied it’s of no surprise that the most popular item is the button badge, which has prominently carried both brands, in varying sizes and suitable for all age groups.

Gordon Glenister, Director-General of the British Promotional Merchandise Association (BPMA) commented: “Like many organisations it’s very interesting to see that both the YES and NO campaigns are using promotional merchandise to help them put their message across. Nobody watching any of the TV coverage could have missed seeing the logos on a whole range of products.”

Promotional Products Week takes place during the 15th – 19th September and is being run by BPMA. It will see activity from nearly 600 members including Creative Promotions run open days, events and hospitality, new product launches and special offers, as well as the BPMA Student Design Innovation Awards, which is run in conjunction with Brunel University.

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About the BPMA

Established in 1965, the British Promotional Merchandise Association (BPMA) is one of the UK’s leading industry bodies dedicated to promoting best practice around the sourcing, manufacturing and distribution of promotional products. With almost 600 members, the BPMA is a creative and vibrant organisation setting the benchmark for expertise, quality and professionalism across the promotional marketing industry.

For further information, images or to arrange an interview please contact:

Naira Ruhomally

Promotional Products Week Press Office

Clareville Communications

Tel: 020 7736 4022

Email: nairaruhomally@clareville.co.uk

This was posted in Bdaily's Members' News section by Promotional Products Week .