Partner Article

North East firm set to deliver digital competition at international packaging show

A new digital competition is being introduced at this year’s Packaging Innovations London show, a two day event starting on September 30th, that will enable visitors to locate out and scan packaging using their smart device with new innovative app technology.

The competition, ‘The PackQuest’, is being run in partnership between North East based pre-media, flexible packaging specialists, Reproflex3, and Packaging Innovations event organisers, easyFairs.

The competition will also use Reproflex3’s innovative packaging engagement app, Packlinc.

Packlinc is new technology embedding hidden code within the colour graphics of packaging that only the Packlinc app can detect and translate by scanning the packaging. Once scanned, a smart device instantly links a user to an on-line destination.

Packaging Innovations visitors are being invited to join in The PackQuest by downloading Packlinc to their smart device. Once at the show, visitors can pick up a map and follow the route to participating exhibitor stands hosting competition packaging for visitors to scan using Packlinc.

The PackQuest has been introduced as part of an on-going contemporary packaging theme at Packaging Innovations, a show that attracts visitors from all over the world, promising an insight into the next generation of packaging technology and innovation.

Reproflex3 Marketing Manager, Benedict Moore, commented “Packaging Innovations is the perfect platform for a technology like Packlinc. Reproflex3 is delighted to be working so closely with easyFairs to deliver The PackQuest – a competition that will complement the show’s intentions to remain as the go-to event for innovation in packaging”

easyFairs Marketing Project Manager, Shona Thomson, added “The PackQuest is a great way to get visitors all around the show and to engage with the hosting exhibitors. The technology is a prime example of packaging innovation and increasing consumer engagement with the packs off shelf”

Packaging Innovations London is taking place from 30/9/14 to 1/10/14. Free visitor registration for Packaging Innovations London is still open. You can find more information for both The PackQuest and Packaging Innovations by visiting www.easfairs.com/pi-london and www.reproflex3.com/the-packquest

This was posted in Bdaily's Members' News section by Reproflex 3 Ltd .