Member Article

Visual content: the future of social media?

New, visual networks like Pinterest, Instagram and Vine are exploding - is this the future of social media? The last few years have seen a dramatic rise in visual-based social media. We shouldn’t be surprised, though our brains process visuals 60,000 times faster than text. Ergo, visual-based social media networks are booming… Did you know that five tweets per second contain a Vine link?

“You’ve Got Mayer!“

From Tumblr’s acquisition for $1.1 billion, to buying startup Vizify that specializes in creating interactive infographics based on users’ social media data, Yahoo! is hoovering up visual-based social platforms at a frightening rate.

It’s Not About ’One-Size-Fits-All’ Though…

Consider who your prospects actually are…

B2C want visual marketing - Think Vine
B2B are open to longform content - Think LinkedIn

Consider where they’re based too; for example…

Germany & Romania aren’t huge fans of Twitter
India & Philippines love Twitter

And It’s Not Just About the ’Big Four’ Either…

Have you heard of the social networks QZone, Tencent Weibo or Sina Weibo? If you have plans to market in Russia or China, you should have. Know your markets, know your territories, know your social media channels. It’s the only way you can get to the right customers in the right place at the right time. And to make sure your social media campaigns are hitting home, test, test and test again.

Remember:

Social media is going visual and bite-sized
All social networks must now be considered
Different territories prefer different networks
Some countries have their own specific networks
Test your messaging across different channels

Do you think visual content is the future of social media? Have your say by joining in #TheSocialInfluencer LIVE DEBATE on Google Hangouts on Wednesday 24th September 2014 – follow the link below to get involved!

https://plus.google.com/events/cc8i4gm8i74f8ndsckqar23l4rk

This was posted in Bdaily's Members' News section by Mattias Drefs .