Member Article

Vertu Motors expands to the North East

Car dealership company, Vertu Motors PLC, has opened a new car dealership centre at Newcastle’s Silverlink Retail Park.

Vertu has opened Infiniti Centre Newcastle, meaning it is the tenth Infiniti Centre in the UK and the first in the North East.

The new centre, covers the areas of Tyne and Wear, County Durham and Teesside and has been developed on the former Honda site in the retail park.

Every member of the Infiniti Newcastle team is a ‘brand ambassador’, led by General Manager Jeff Aynsley.

Internationally sold in 50 different countries, the Infiniti brand was launched in the USA in 1989.

Currently manufactured in Japan and the United States, its first European manufacturing plant is set to open in Sunderland next year as the brand expands into Europe.

Amongst other models, Infiniti Newcastle will be selling the recently launch Q50, a premium sports saloon and the QX70 dynamic SUV.

CEO of Gateshead-based Vertu Motors PLC, Robert Forrester, said: “We are delighted to be opening the doors to the first Infiniti Centre in the North East.

“Customers will see a completely unique and exciting design concept within the dealership with the Vertu Motors ethos of excellent customer service paramount.

“Next year, the Infiniti Q30 will be manufactured just down the road in Sunderland, meaning we will have another car brand both produced and sold in the region, which is fantastic news for the North East.”