Partner Article

BuzzMyVideos Becomes First European Multi Channel Network To Sign Content Deal With AOL On

BuzzMyVideos, the technology-driven YouTube network which specialises in international online video, yesterday announced a content syndication deal with AOL UK. BuzzMyVideos is the first European multi channel network (MCN) to sign with premium video content and syndication platform AOL On, signifying a groundbreaking step forward for the sector in Europe (www.buzzmyvideos.com).

AOL’s premium curated video platform has already established a library of over one million pieces of content and globally, the platform attracts 1.2 billion views a month. With household names such as Sarah Jessica Parker, Steve Buscemi and Nicole Richiebehind AOL’s slate of originals the platform has quickly become a powerhouse of premium digital video and an increasingly desired go-to for advertisers.

London-based BuzzMyVideos brings to the table a community of 5000+ creative video makers from across the globe. Creators who generate more than 200 Million views every month via 15 Million subscribers on its network.

The partnership will empower BuzzMyVideos’ talent with increased distribution to a wider audience, bringing the creators additional revenue opportunities. The sought after position as a premium content provider on the AOL On network will allow them to further grow their channels through reaching a new pool of potential viewers. The deal will also bolster AOL’s position as one of the strongest digital video operations on the Internet by bringing on board a network of talented video creators making waves internationally, initially in three key verticals; fashion, beauty, and lifestyle.

“We are delighted to announce our content syndication partnership with AOL On, which signals the start of what will become an increasing trend in the online video world, as larger publishers look to include content talented video creators on their platforms,” said Bengu Atamer, Co Founder & COO of BuzzMyVideos.

“The consumption of online video and in particular premium content is set to burgeon over the next few years and the demand for quality content is increasingly high. BuzzMyVideos is fast becoming the go-to international partner for this content “ concludes Atamer.

The partnership with AOL follows an earlier announcement by BuzzMyVideos launching BuzzScorecard, a powerful automated channel assessment and optimization tool freely available to network users - the only tool of its kind available in localised languages including Turkish, Russian, Italian and English.

With the online video market set to be worth $37 Billion by 2017*, BuzzMyVideos’ latest groundbreaking deal with AOL On further consolidates its position at the forefront of the burgeoning European MCN sector. The BuzzMyVideos team is led by two female founders; Paola Marinone and Bengu Atamer, both ex-YouTube leaders with enviable industry insight.

* Source: Informa Telecoms & Media

This was posted in Bdaily's Members' News section by Jen Roberts .