Member Article

A campaign to find the music we love to hate

This week we have launched a new social media campaign designed to see which songs the nation secretly love.

We are encouraging the general public to share the songs they hate to love by using the hashtag #SongConfessions.

The social media operation is part of a wider campaign looking at our on-hold music. The idea is to provide customers with more of the songs they want to hear in a bid for music to have a positive effect on people in the workplace.

Robert Gorby, Marketing Director at Powwownow, says: “We know that everyone has those guilty pleasure songs and it will be interesting to see which prove the most popular.”

“Our research has shown that music can be a real mood enhancer in the workplace and by seeing the songs that people secretly love, we hope to include a few more to inspire the UK’s workforce.”

This was posted in Bdaily's Members' News section by Paul Lees .