Sheffield United announces Official Nutritional Drinks Partner

Sheffield United and nouriSH me now have signed a new partnership deal which will see the sports drink retailer become the club’s Official Nutritional Drinks Partner.

The deal was celebrated alongside the club’s 125th birthday celebrations, which coincided with an exciting last minute win against Gillingham.

United’s first team and Academy players used nouriSH me now’s recovery drink for the whole of SUFC’s 2013/14 season. They were keen to continue the relationship.

Nick Cox, academy manager said: “The partnership is more than just a product endorsement. It will enable us to share ideas and knowledge around athletic development and striving for excellence.

“There is a synergy between the two organisations. NouriSH me now is a Sheffield-based company that is passionate about the development of people and excellence in performance. The brand is a perfect fit for us.”

nouriSH me now co-founder Rachel Smith said: “We are thrilled and delighted to be the Official Drinks Partner to SUFC, a club which has such a strong ethos of integrity and excellence across the first team and Academy.

“We particularly enjoy working with businesses that have creative vision. It takes courage to support and work with a smaller business. This is just the beginning of what we hope will be a long-term relationship,”

Head of Commercial Paul Reeves said: “We are delighted to welcome Rachel and Lynwen onboard as a new commercial partner and work with them as they grow their business. It is another excellent brand relationship which works well for Sheffield United FC.”