Partner Article

The IF agency launches Chef & Brewer Cask Ale Festival campaign

The IF agency - the Manchester based creative agency - has created, designed and launched a new campaign to promote the Chef & Brewer Cask Ale Festival which is taking place at all Chef & Brewer pubs until 26th October.

During the Festival, every Chef & Brewer is serving a selection from an incredible range of 20 quality ales from around the country. The main aims and objectives of the new creative campaign are to drive both customer awareness of Chef & Brewer’s cask ale credentials, and give them an additional reason to visit again and again. It also needed to encourage people to sample the range, test their palate, and to learn more about the wonderful world of cask ales.

The campaign encompasses external posters, a six page roll fold leaflet and a bar top dispenser, as well as a loyalty stamp card called the ‘Cask Card’. Customers can also use the handy ‘Style Guide’ which illustrates the types of drinks on offer including; Bitter, Golden, Best & Strong Bitter and Pale.

Ed King, group account director at The IF agency, commented. “There’s a big movement around cask ales and the Festival has been created to reflect that popularity. Chef & Brewer are Cask Marque accredited and real champions of cask ales so we needed to communicate that passion, along with what’s going on and how people can take advantage of the Festival.”

Ed added: The Festival is for both enthusiasts and newcomers alike: it’s all about great beer, great flavour and great variety.“

The Cask Ale Festival is taking place at Chef & Brewer pubs until 26th October 2014.

This was posted in Bdaily's Members' News section by ConkerPR .