Member Article

FMXA appoints Darron Antill to drive next phase of growth

FMXA, the full-service IT marketing and business development agency today announced that Darron Antill has joined the business as non-executive director, to help it prepare for its next phase of growth.

Antill, former CEO of AppSense, Vistorm and Ultima Business Solutions has a strong track record in leading fast-growth companies. He will advise and support FXMA as it extends its range of strategic marketing services and its geographic reach outside of the UK.

With over 20 years’ business leadership and management experience in the IT sector, Antill was CEO of workspace management vendor AppSense, where he grew revenues from $25m to over $100m globally and was a finalist of the E&Y Entrepreneur award for the North-East United States region. During his 7 years at security specialist Vistorm, he led the company to record revenues and guided it through its acquisition by EDS and then to HP. At IT solution provider Ultima, he grew the company from £17m in revenues to £50m.

FMXA CEO, Alisha Dattani, said: “Darron’s unmatched industry experience and skills will be invaluable in helping us to refine and expand our services, and in approaching new markets internationally. His analytical insights into the marketing services that really benefit IT vendors and their partners, and his sales focus will help us to further accelerate our development and growth.”

Darron Antill said: “In all my leadership and sales roles, I’ve always made high demands of marketing activity, spend and results. I know how critical marketing is to any channel organisation or technology vendor: it’s essential that it delivers results and drives sales revenues. I’m looking forward to helping FMXA develop and deliver even more effective revenue-based marketing services to both existing and new clients.”

FMXA is a full-service marketing and business development agency that specialises in the IT and information security sectors. Founded in 2011, its services include strategic planning, integrated marketing programme implementation, targeted lead generation and management, and channel development. FMXA can provide support for organisations’ existing marketing teams, and deliver a complete outsourced marketing service for fast-developing companies.

This was posted in Bdaily's Members' News section by FMXA .