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Newcastle entrepreneur goes to extremes for Cancer Research

Newcastle based entrepreneur Jim Richardson is going to extreme lengths to raise funds for children’s cancer research as he takes part in the Polar Circle Marathon this weekend.

Richardson who runs Newcastle based design agency Sumo is one of 80 competitors tackling the 26.2 mile route across arctic glaciers in one of the globes most oppressive climates.

Jim has a special incentive to take part in the event as he is raising valuable funds for research into better treatments for children’s cancer, a cause which has special meaning for him.

In 2012, Richardson’s two year old son, Brody, was diagnosed with Leukemia. After the diagnosis, Brody underwent a six-month course of intensive chemotherapy and now aged four he still receives daily chemotherapy treatment.

‘Spending time with Brody in the Great North Children’s hospital has been a real eye opener, my son and the other young people fighting cancer are a real inspiration. The Polar Circle Marathon is a huge challenge, but I hope that a little suffering on my part, will mean fewer children suffer in the future’.

The Polar Circle Marathon is ranked as one of the toughest foot races in the world, with snow and temperatures of between -14 and -21 forecast for this weekend.

Money raised by Jim Richardson as he takes part in the Polar Challenge will go to the North of England Children’s Cancer Research Fund.

For more information about Jim’s story simply visit www.runningthearctic.com

This was posted in Bdaily's Members' News section by Sam Wells .