Member Article

Sailthru Sightlines launches bringing accurate and automated consumer predictions to ecommerce and media brands

– Sailthru Sightlines enables marketers to look into the future by revealing where customers are headed, instead of reporting where they’ve been –

Sailthru, the leader in driving customer lifetime value through personalisation, today announces Sailthru Sightlines, the company’s new solution to predict the behaviours of every user, specifically built to meet the unique needs of ecommerce and media companies and transform the way in which they interact with the customer.

Sailthru Sightlines allows organisations to accurately identify their most valuable customers and anticipate their specific actions. The technology enables marketers to predict a wide range of behavioural variables - for example, Sailthru Sightlines predicts which customers will be likely to purchase, when they are likely to do so and at what price point for ecommerce companies. For media companies, the solution reveals the customers most likely to engage, as well as the volume of pageviews they can expect to achieve amongst other key revenue - and engagement-related metrics.

From these insights, organisations can then use Sailthru’s omnichannel personalisation technology to automate communications to these high value customers, while suppressing messages to those who are predicted as most likely to opt-out or ignore communications. The net effect of Sailthru Sightlines is higher lifetime value, increased engagement and enhanced message deliverability.

Neil Capel, CEO and Founder, Sailthru comments, “For as long as marketers have communicated with consumers they’ve been looking at historic data on the performance of those messages. This report-based model, perpetuated by legacy vendors in the space, has proved not only inaccurate but also insufficient given today’s rate of change in both consumer engagement and brand strategy. With Sailthru Sightlines we’re freeing marketers from slow, iterative processes and enabling our clients to stop asking, ‘what did my customers do?’ but rather, ‘what will my customers do next?’ This is a transformative moment for eCommerce and media brands as they defend and grow their competitive advantages.”

Currently in private beta with thirteen Sailthru clients including Rent the Runway, Paperless Post and Frank & Oak, Sailthru Sightlines uses over three million predictive models to analyse billions of user data points per client, per day. These models are generated on a daily basis and are calibrated and tested for each client to reflect their unique business models and trends in individual user behaviour. This results in proprietary predictive algorithms that are both extremely accurate and flexible enough to evolve alongside Sailthru clients and their customers.

“We built Sailthru Sightlines to harness the constant stream of data points that consumers offer today’s marketers as they move through their individual customer journeys. Sailthru Sightlines analyses all customer actions, reactions and engagements in real-time. From this, marketers can build a more accurate ROI model and truly deliver the right messages to the right users with limited superfluous or unwanted communications,” said Jeremy Stanley, Chief Data Scientist, Sailthru.

Stanley concludes, “We’ve seen a conflation of terms in recent months between recommendations and predictions - they are categorically not the same. Sailthru was built to deliver personalised content and product recommendations. We’re now a platform that can also predict individual users’ future actions, which is dramatically different from the ‘predictions’ offered by legacy email service providers that are simply aggregating campaign trends. Predicting the future for each user, while a challenge, is well worth the effort.”

http://www.sailthru.com/

This was posted in Bdaily's Members' News section by Sailthru .