Member Article

Leeds creative agency Turn Key wins Hitachi contract

Leeds creative agency, Turn Key, has been appointed by Hitachi Personal Finance to execute a creative brand awareness campaign to promote its new 4.0% interest rate.

The campaign with the line ‘No tall tales. Just low rates,’ was implemented across different media channels including outdoor, direct mail and social media to communicate Hitachi’s unique selling points - low rate personal loans and ease of doing business, emphasising the 98% customer satisfaction rating.

As part of the wider Hitachi Group, Hitachi Personal Finance provides over onebillion pounds of consumer lending each year and has provided loans to morethat five million UK customers.

Phil Dean, managing director at Turn Key said: “Working with such a huge multi-international brand is great news for us. Hitachi’s brief called for creativity and imagination, which is where Turn Key truly comes in to its own.

“Our creative and intelligent strategies will give Hitachi the brand stand-out it needs in such a crowded market and we can’t wait to get started.”

Theresa Lindsay, marketing manager at Hitachi added: “Turn Key’s response to the brief was exactly what we were looking for - fresh, thought provoking and considered.

“The No Tall Tales Just Low Rates concept captured our consumer offer exactly and enabled us to create a campaign with real stand out.”

This was posted in Bdaily's Members' News section by Clare Burnett .