Member Article

Dinnington aircraft parts supplier set to expand into German markets

Dinnington-based Electro Enterprises Ltd, which supplies electrical components to the aircraft industry, has plans to expand further into Europe.

This comes after a research programme carried out by RiDO’s ERDF-funded Soft Landing Zone.

Electro Enterprises, which already exports its specialist components to Asia, sought assistance from RiDO’s Soft Landing Zone to help it establish new markets in Germany.

Paul Connelly, the company’s managing director, was aware that Germany offered many opportunities, but didn’t have the resources in-house to carry out such in-depth market research.

Paul Connelly said: “RiDO has offered a fresh pair of eyes on how we’ve been marketing the business overseas. We had some ideas, but as a small business with limited resources, we needed to know how and where we should focus our efforts.

“RiDO has really helped me refocus and come up with a strategy that will help us to expand into this potentially lucrative market.”

RiDO’s research found that the worldwide industry trend is for growth, with an estimated 25,000 civilian aircraft required over the next 20 years.

As part of the company’s rejuvenated marketing strategy, it will be attending more international exhibitions, including the Electronica trade fair to be held in Germany in November, following up on potential leads already developed.

Nathan Woodcock, business development co-ordinator for RIDO, said: “It’s great to hear that our research has helped Paul focus his efforts in developing the business overseas.

“Companies often find it hard to find the resources to market themselves effectively and now Paul can ensure that his time is put to good use.

“The huge potential growth in the German aerospace sector is great news for companies like Electro Enterprises. We are looking forward to seeing their development in this market in the future.”

RiDO’s Growth and Prosperity in Rotherham (Soft Landing Zone) project is supported financially by the European Union. It has attracted £842k investment from the European Regional Development Fund as part of Europe’s support for the region’s economic development through the Yorkshire and Humber ERDF Programme 2007-14.

This was posted in Bdaily's Members' News section by Clare Burnett .