Member Article

North West law firm scoops national PR award

A creative PR campaign for a leading North West law firm has been recognised with a Bronze accolade at this year’s Fresh awards.

Developed with de Winter PR & Marketing, the campaign ­– for the Partnership Law team at Aaron & Partners LLP – took an unconventional approach and featured an April Fools spoof app to choose inventive methods of partner expulsion.

The campaign scooped the Bronze award in the ‘low-budget’ category after impressing judges with its ingenuity and impact.

Scott Hadden, Marketing Manager at Aaron & Partners, said: “The partnership law campaign, and particularly the app, generated enquiries, raised our profile online and promoted our services to new audiences in an effective way, which showed the partners’ personalities and helped us stand out from the crowd. To win an award really is the icing on the cake.”

de Winter MD Kate Cox added: “This campaign was a true collaboration with Aaron & Partners so we’re delighted to receive this recognition for what we feel was a really unique campaign.”

The Partnership Law campaign also made the shortlist for Best Marketing Campaign of the Year at the Modern Law Awards and Professional & Financial Services Campaign of the Year at the Northern Marketing Awards.

The Fresh PR awards were presented on October 30, 2014 at The Deansgate Hilton Hotel, Manchester.

For more information on Aaron & Partners and the services offered, please visit www.aaronandpartners.com.

For more information about de Winter, visit www.thinkdewinter.co.uk

This was posted in Bdaily's Members' News section by Elle Brunton .