New partnership between Manchester City and Suisse Power & Gas
Suisse Power and Gas SA (SuisseGas) has won the naming rights for a new bridge that links the Etihad Stadium to the City football academy.
The SuisseGas Bridge formally opens on the 26th November when Manchester City hand ownership over to Manchester City Council.
The 3 year deal also means that SuisseGas will be the club’s official gas and electricity partner in the UK, Italy and Switzerland.
Chief executive of Manchester City, Ferran Soriano said, “We are delighted to welcome SuisseGas as the first commercial partner to support the expansion of the Etihad Campus into our new City Football Academy.
“SuisseGas is a young company, committed to developing a direct relationship with its consumers in new markets, and this relationship will help raise awareness of their work.
“The SuisseGas Bridge is an important physical structure for the Etihad campus and for the East Manchester region, but it goes beyond that.
“It is a symbolic link between the top quality footballers who play in the Etihad Stadium and the future talent being developed across the bridge.”
General Manager of SuisseGas, Gianluca Borelli, said, “SuisseGas ‘energy effect’, besides being our claim, reflects our mission and our spirit, which we are delighted to share with a team and a region having a key focus on the enthusiasm and on the energy of their fans and people.
“We are therefore very pleased to support Manchester City, one of the most noble and beloved football team in the world.
“Our group strongly believes in the sport world and its values.
“Supporting sport clubs of different natures and categories creates a boost in terms of social life, aggregation and education for young people.
“A company of great stature and tradition as Manchester City proves how the challenge for winning takes work, determination and above all love; that’s all about life energy!”.
This was posted in Bdaily's Members' News section by Sophia Taha .