Partner Article

How loyalty marketing increase customer retention on business?

Finding new customers is important for the business, at the same time, focusing on retaining the existing customers fetches more income. Regular customers or retaining the existing customer tend to be less expensive because the customer knows the system without any need for further education. Also they are consistent in buying behavior. Businesses focus on improving loyalty by selling additional products to the existing customers. Around 68% of B2B and B2C marketers showed interest in identifying their loyal customers.

Some of the common strategies for customer retention are discussed below.

Maintain a blog and socialize

Keeping contacts with the customers make them feel closer to the organization. Blogs may be useful for connecting with the customers. Instead of writing blogs just for your company or products, the blogs should be written on other latest products in the market, sales, discounts, offers etc to connect with the customers. The customers must be engaged to make them feel attached with your organization. Building trust makes the customers to buy from your organization repeatedly.

Element of surprise

The customers should get delighted to be in association with your organization. Customers may be surprised with special offers and discounts which may attract them to notice the business. For example, free offers, gift cards, etc engage the customers. They should feel special such that they remain associated with the organization closely to pursue the business in the future.

Personal touch

Sentiments work when it comes to loyalty. Wishing a customer on his birthday may make him feel more delighted and surprised. Small gestures of being humble with the customers can be very useful to retain the customers on the long run. The more personal we get with the customers, more likely he will be coming back to the business again and again. Personalized newsletter may be utilized to gain loyalty.

Promoting loyalty programs

The customers may be provided with different types of loyalty program such as points, tiered method, freebies, etc. The customer can be recognized as special customer to make him feel cozy about being with the organization. Referral programs may be introduced such that customer could refer their friends and relatives to enjoy extra loyalty benefit.

Attend to problems

When the customer is in trouble using your product or service, it is the right time for you to prove yourself to be worthwhile organization by serving the customers quickly. The customer should feel your humbleness such that he gets retained with you as a loyal customer. The speed at which the customer is serviced decides the success rate of your organization in retaining customers.

Building customer relationship is very much important for gaining the loyalty of the customers towards the organization. Customer retention is one of the best strategies to build business since the customers act like the marketing agent or brand ambassador. The loyal customers may refer your business to others which is a reliable method of promotion. Your employees must be well trained to provide quality service and to be humble with the customers to retain the customers.

This was posted in Bdaily's Members' News section by BLINKBEE .