Member Article

Manchester-based Grafenia hire Toast PR

Manchester-based Grafenia plc have hired Toast PR to promote Nettl, its new cross-media design studio franchise and the evolution of sister brand, printing.com.

The first wave of Nettl web studios recently opened in Birmingham, London, Manchester and Dublin.

Nettl hopes to have as many as 50 franchises open in the next six months.

They target local businesses, which require creative-led services for their online and printing needs, providing high-street presence in a’ studio environment, alongside development support from a central Nettl team.

“Nettl wants to be at the forefront of helping SMEs to build both an online and offline branded presence and make it really easy for a local team of graphic designers to not only build websites, but to administer billing and manage development.

Toast PR has been tasked with creating and raising awareness for the new format which delivers a complete marketing strategy across branding, web design and online mobile and website services in the UK, as well as the more traditional print services.

Toast PR began working with Nettl on 1st November, 2014.

Chief technology officer at Grafenia plc Peter Gunning said: ““Nettl has evolved as a direct response to our customers’ increased emphasis on online marketing.

“The Nettl brand may be new but our values and reputation are not, and we have 15 years’ experience in the sector which will prove vital in our ability to solve our customers’ marketing and technical needs at a local level.

“Engaging Toast PR is the next step in our ambitious expansion plans for the Nettl brand and we are excited about the opportunities ahead.””

This was posted in Bdaily's Members' News section by Sophia Taha .