Member Article

Harrogate Spring Water signs sponsorship deal for 2014 British Fashion Awards

British spring water brand, Harrogate Spring Water, has signed a deal with the British Fashion Council to become the Official Water Supplier of the 2014 British Fashion Awards.

The deal to supply bottled water to the 2014 British Fashion Awards comes after a full re-brand and the introduction of a bottle design.

The 2014 British Fashion Awards, taking place on December 1, celebrates the best of British designers, creative and models in the international scene and Harrogate Spring Water will be providing water for some of the biggest names in the fashion world, including Tom Ford, Victoria Beckham and Vivienne Westwood.

The deal will also see Harrogate Spring Water branding being present on all collateral and marketing surrounding the event.

James Cain, managing director Harrogate Spring Water, said: “Our national marketing campaign has really demonstrated a step-change in behaviour for Harrogate Spring Water.

“It has helped consolidate our position as the No.1 premium British water through developing partnerships with well-respected national organisations such as the ECB and British Fashion Awards.

“Being associated with the 2014 British Fashion Awards is a particularly appropriate fit, as Harrogate Spring Water’s innovative bottle design has been recognised for its stylish appeal.

“We really think it’s the must-have accessory for every occasion and the perfect way to maintain healthy hydration.”

Jenico Preston, head of sponsorship at British Fashion Council, said: “It’s no secret that water is the world’s beauty elixir, making Harrogate Spring Water a fantastic and fitting addition to the British Fashion Awards, one of the most dazzling evenings on the global fashion calendar.”

This was posted in Bdaily's Members' News section by Clare Burnett .