Hannah Pym

Apadmi wins two major awards for GuardianWitness app

Apadmi has scooped two highly esteemed awards for its work on the GuardianWitness app, which has revolutionised journalism and taken user-generated content to a whole new level.

The UK’s leading mobile app developer won Best B2C Mobile App from a shortlist of five at the Event Technology Awards 2014, which were held at East London’s iconic Troxy venue on Thursday, 13 November.

The Event Technology Awards recognises the best uses of technology in the events industry across 23 categories, honouring those events and suppliers that have pushed back the boundaries of what is possible. This year’s winners were chosen by a panel that included technology and video games expert Guy Cocker, ExCeL London’s head of corporate account development Jane Hague, Tech City News editor Alex Wood and EE senior events manager Kelly Phillips.

On the very same night, the Manchester-based mobile app developer also picked up Best Entertainment App from a shortlist of seven at the Mobile Entertainment Awards 2014, which was held at the Royal Garden Hotel in Kensington, London. The Mobile Entertainment Awards brings together mobile content executives to celebrate their hard work, excellence and achievements across 20 categories.

For both awards, Apadmi entered the ground-breaking GuardianWitness Android app that it developed for The Guardian newspaper.

The GuardianWitness app allows users to share photos, videos and audio clips that they have taken at the scene of important events or on more offbeat topics. They can also browse assignments set by Guardian journalists, enter exclusive competitions or submit story ideas. Posts are reviewed prior to publication on GuardianWitness, with the best pieces going on to be featured on The Guardian site.

Apadmi was involved throughout the four-month app development cycle from initial consultancy and strategy through to design, development, testing and launch – it also helps to maintain the app. More than 80,000 user contributions have been published to date, with two of the most popular assignments focusing on the First World War and National Catalan Day.

Commenting on the GuardianWitness app, Wendy Orr, senior product manager at The Guardian, said: “The hub of user-generated content, the app enables users to contribute content to live news stories in real time. Apadmi were great to work with and quickly got to grips with the project objectives, delivering high-quality code in a very short time.”

Hannah Pym, marketing manager of Apadmi, said: “It’s wonderful that Apadmi is being recognised by the tech industry.

“We’ve worked really hard over the last year to develop apps that fulfil a genuine business need for our clients. These award wins show that the experts agree with our approach because, as we always say, there’s no point in just building an app for app’s sake.

“At Apadmi, we’re particularly proud of our work on the GuardianWitness app. This app is changing the face of journalism for the better, bringing readers closer to journalists and including them in the creative process like never before. The fact that so many readers have already had their photos, videos and audio clips published shows that they really value the opportunity to get involved through our app.”

These are not the only major awards that Apadmi has picked up recently. On Wednesday, 12 November 2014, Apadmi emerged from a seven-strong shortlist to win the ‘App Developer 2014’ category at The Appsters 2014.

For more information, please visit www.apadmi.com

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