Partner Article

The growth of digital marketing in Manchester

Digital marketing has never had greater relevance in the business world. It’s effective, quick, and can reach an incredibly large audience. The platforms for digital marketing are increasing in number and quality. Computers, tablets, smart phones and even games consoles are being used to engage with customer bases both existing and prospective, as well as company stakeholders. One of the reasons digital marketing is so popular is in its simplicity. The results are easy to track and there is a more immediate idea of how your investment is performing when compared to traditional marketing methods. Here, we’ll put the spotlight on Manchester and ask why is digital marketing such a key factor for Manchester businesses?

The demographic.

Manchester is a vibrant city which has recently undergone something of a transformation. The shift has gone towards start-up businesses and independent establishments. Areas such as the northern quarter are overflowing with exciting, young, savvy business people opening cafes, restaurants, bars and boutiques. These businesses have a demographic in mind. That demographic is the young and trendy. What’s the easiest and most effective way to communicate with such people? Through the media they constantly have access to. The age of smart phones and tablets has allowed for 24/7 access to an audience. A business can advertise on Facebook, Twitter, Instagram and more and the ad can be viewed by swarms of people instantly. There is even the option of creating an app. Again, this process isn’t typically expensive and can be hugely effective.

The Price.

One alluring factor of digital marketing is it can be incredibly cheap, or even free. If you set up a successful Facebook or Twitter page, you are hitting your audience with advertisements and in most cases it won’t cost you a penny! Traditional marketing methods, such as radio, TV or newspaper ads, cost a pretty penny and are unrealistic for young businesses. Social buzz is created by a successful digital campaign, and word spreads online like wildfire. Manchester is a city which holds value for money in high esteem, and the price of setting up and promoting a business in this city is attractive when compared to our southern counterparts.

Modern demands.

Manchester has responded to the shift in focus of the consumer. A cool digital banner or online video is seen as a ‘sexier’ form or marketing and the simple fact that people spend so much time online and on their phones means access to a customer or client base is open all day, every day.

So which industries use digital marketing?

As aforementioned, start-ups are usually exponents of digital marketing. They need to reach an appropriate audience quickly, and online contact is the most time efficient method. Additionally, recruitment companies are expanding their digital fingerprint. In the age of fiscal pressure, intense competition for jobs and even desperation in some quarters, the young workforce has found itself struggling for consistent employment. Companies are striving for quirky, innovative campaigns, and as a specialist digital marketing recruitment firm Forward Role pride themselves on their ability to find the right candidates for the role.

This was posted in Bdaily's Members' News section by Forward Role Recruitment .