Partner Article
Parseq strengthens expansion plans with key marketing and HR appointments
Parseq, the leading business process outsourcer (BPO), has strengthened its executive team with the appointment of Lian Chambers as marketing director and Louise Cope as group human resources director.
Lian, who has been head of marketing since June 2013, has been promoted to marketing director after playing a vital role in the company’s rebrand. Chamber’s 10 years of experience in the BPO sector was also critical for the integration of Parseq’s newly acquired businesses, including 2Touch and Pure.
Chambers says: “This year Parseq has undergone a complete transformation. It’s rebranded, acquired a raft of new businesses, grown our UK network to seven key locations and expanded our business streams and produce offerings. As a result our workforce has doubled in size and our investment in jobs creation continues well into 2015 and beyond. This rapid growth has seen my team work closer than ever before with our HR function to develop a comprehensive internal communications strategy which can be taken across the whole business.
“2015 is an exciting year for HR and marketing as we aim to transform our 3000 strong workforce into a passionate group of brand ambassadors.”
New recruit, Louise, brings with her vast experience having acted as group HR director for FTSE 100, FMCG, retail, manufacturing, engineering and Contact Centres brands and organisations. In her senior role at Parseq, Cope will manage the corporate HR function across Parseq’s sites in Rotherham, York, Leeds Sunderland, Glasgow, Brighton and London.
Cope says: “I am attracted to Parseq because of its innovative approach towards its employees. I am excited to be part of growing the organisation with such passionate and dedicated staff. It’s something to be relished.
“I bring with me proven expertise across many sectors in developing robust corporate HR functions and a desire to deliver a strategy that will support Parseq’s growth.”
Parseq’s client footprint covers the top 10 international banks, a third of the UK’s utility sector, a major part of the charity sector and a significant presence in the UK insurance sector.
This was posted in Bdaily's Members' News section by Sarah Learoyd .
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