Partner Article
Hornby wins model vehicle contract for new 007 film Spectre
Margate-based toymaker Hornby has secured a contract to sell model vehicles based on the new James Bond film.
Hornby has won the international licence to sell Corgi and Scalextric-branded James Bond products with the new range to be displayed at the London Toy Festival in January 2015, the company said.
The new James Bond film, starring Daniel Craig, will be called Spectre and is expected to be released next November.
Hornby chief executive Richard Ames said that the deal will continue a long partnership between the 113-year old toy firm and the Bond franchise.
Ames said: “James Bond has been a fantastic licensed partnership for our brands going back over 50 years with Corgi’s Aston Martin DB5 from Goldfinger winning the very first toy of the year award in 1965,”
This was posted in Bdaily's Members' News section by Ellen Forster .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning London email for free.
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy
Celebrating excellence and community support
The value of nurturing homegrown innovation
A dynamic, fair and innovative economy