Partner Article

Corporation Pop wins website contract with Central Manchester University Hospitals

Corporation Pop, a digital design agency based in Manchester’s Northern Quarter, has won a four-way pitch to develop a website that showcases fertility services available at Central Manchester University Hospitals Foundation Trust (CMFT).

The website is expected to go live at the end of February to support the launch of new assisted conception facilities available from CMFT’s Department of Reproductive Medicine from April 2015.

Independent to www.cmft.nhs.uk, it will house information such as current pregnancy rates and treatment pathways in a concise and clear way with integration of social media and capacity for video.

Dom Raban, Managing Director at Corporation Pop said: “It’s fantastic to be working with Manchester hospitals. This project is about understanding the needs of the user so that they have access to the right information to make informed decisions.

“The end result will be contemporary and easy to use, while clearly communicating that the offering is affiliated with the NHS. It will provide clear routes to information with the minimum number of clicks and be optimised for a range of devices including tablet and mobile.”

Sam Evans, Directorate Manager for Gynaecology at CMFT said: “We’re delighted to be working with a local company. Corporation Pop has a history of developing creative and engaging user experiences and so we felt were the right people for the job.”

This was posted in Bdaily's Members' News section by Corporation Pop .